It is so important to stand out on social media, and the way to do that is by establishing yourself as a thought leader. As I mentioned in my last blog post, a thought leader is someone that anybody on social media can turn about knowledge on a certain topic. In setting yourself as a thought leader, you have to make sure that you are using each platform correctly.
One of the most common mistakes people can make is how they use hashtags across social media. Hashtags were born with Twitter for people all over to contribute and join the conversation. Hashtags have expanded to be the main search feature on Instagram. While you can use hashtags on Facebook, it is not very common.
Facebook: Hashtags were added to Facebook a few years back. You can use a hashtag on a post and have your post appear when you search the hashtag, however this is not common. Using hashtags on Facebook and slowly become a joke. When people see business profiles posting lots of hashtags on their posts it makes it look like you don’t know what you are doing, and that is never good. Pro tip: Don’t use hashtags on Facebook
Twitter: When you only have 140 characters, it is important to use them wisely. At the most you can use one or two hashtags in a tweet but no more. You want to be able to have something valuable to connect to a large conversation so with 140 characters its important to keep everything as concise as possible and only use the hashtags that are necessary.
Instagram: Hashtags are crucial on Instagram and you have the liberty to use as many as you want. Hashtags are the main search feature on Instagram so you want to make sure to reach as many people that you can. To do that you have to use hashtags that help describe your image as well as hashtags that relate to the product how the consumer may search for it.
No matter what you do, at the end of the day remember to always be authentic. Share your story and why you are passionate about your business. People can tell when you are using social media just to push a product, but you want to create a valuable connection with your followers to help push your sales and help your business grow.