More and more people create accounts on various social media platforms every day. With so many users, businesses started realizing how valuable this could be for them.
This image above shows the number of users there are for various platforms social media platforms.
Social media allows you to connect with people without having to actually see them or meet them in person. This saves you time and gives businesses the opportunity to reach people they could not have as easily in the past. But with so many businesses turning to social media, how does your business stand out?
To stand out in social media you have to establish yourself as a thought leader. Let’s say for example a Japanese restaurant in town in attempting to draw more people to their restaurant. How can they do so with the help of social media? Let’s take this step by step.
1. SET UP They must set up their social media accounts. To this this it is important to evaluate and determine which platforms are the best for you. With the vast amount of users, Facebook can be valuable to everyone. Facebook has new features every day that are aimed at helping business owners. Using the correct platform can be crucial for a business. You want to reach the right type of people to help your customer base grow and your business succeed. Once you have chosen the platforms you want to sue, make sure all of the bios and profile images match so that people can easily recognize your business.
2. CONTENT STRATEGY Once you have decide what your content strategy is going to be. One of the most valuable steps a business can take is creating original content, or hiring someone who can. Organic, original content proves your knowledge of the subject, without you having to brag. Thousands of stock images are shared every day, but when you throw an original picture into the mix it is bound to stand out. For a restaurant the dishes that the chef makes can be content in a few ways. If you take images of the dishes these can easily be shared across any platform. A video of the chef preparing the meal would be perfect for YouTube. Of course the chef doesn’t need to give away all the secrets, but when people see how the food is prepared it gives them a level of satisfaction that they can trust the restaurant.
3. CONTENT SCHEDULE Once you have come up with the type of content you would like to share it is important to decide how often you want to share it. Of course this takes some trial and error, but you want to make sure you are posting and times when your followers are online.
By using the correct platforms, and having a solid content strategy and schedule are just part of the formula for having a great social media presence.