Mindy Sherman heads up media planning and buying department at AIM. A seasoned media veteran, Mindy began her career at a media services company, where she learned the ins and outs of media planning and buying. As a Senior Vice President and Broadcast Media Director at Madison Ave. agencies, Mindy has overseen media campaigns for accounts like IBM, Jaguar, Almay Cosmetics, Barnes & Noble, BASF, Steve Madden, The Smith & Wollensky Group. She also oversaw the planning and buying of all broadcast advertising for the Bush Senior presidential re-election campaign in 1992.Experienced in planning and buying all forms of media, both traditional and non-traditional, Mindy introduced more sophisticated online marketing to book publishing accounts like Doubleday, Putnam, Hyperion and Viking/Penguin.
Mindy’s experience, along with her passion for media and her commitment to excellence, means that AIM’s clients receive the “Best In Class,” media services whether their business is local, regional, national or international.
“Creative media planning and buying combines the science and art of defining the target audience and reaching out to them when and where they are most likely to receive and respond to the message. Our goal at AIM is to provide the highest level of this science and art to our clients”